I haven’t been the best at updating this blog on how my internship is going this semester, but I promise that’s because I’m busy working hard! It’s been a little over a month since I started working for Trinity Arts Center and I’ve really been enjoying it! Not only is it fun getting back into a community that I used to be so heavily involved with, but it’s been nice re-connecting with people and getting to use my new found passions to help a place I owe a lot of who I am to.
So, what have I been up to? My focus has been on creating content for Instagram and Facebook that is informative, engaging, and helps build a personality to Trinity Arts Center. I’ve been doing this through posting faculty and student highlights to help people get to know who exactly is a part of the arts center. It makes it easier for people to connect to an online presence when they realize there are actual people behind it!
We’ve also been boosting engagement through the number of tags and followers we are getting by running a contest for students and faculty. Each week, they are challenged to take pictures at the arts center and tag us for the chance to win free snacks and drinks. Nothing motivates a bunch of students like free food! We’ve had a really great turnout so far with one class even making shirts with their faces on it to give their instructor for her birthday and posting a video of her reaction. I could actually hear someone say “this HAS to win the contest this week” in the background!
There’s definitely been discouraging times when we haven’t got the response to certain posts that I thought would do well. It’s times like that I have been investigating though and realizing that maybe it’s the time or day that’s effecting. For Trinity’s pages, it seems like Friday is getting the lowest engagement in our Monday, Wednesday, and Friday posting schedule. With Instagram’s algorithm continuously changing it has been pushing me towards digging deeper into the analytics of it all.
I’m excited to see what we can do over the next couple of months! The arts center’s annual winter dance production will be happening and I am already brainstorming fun ways to promote that on social media. It’s been a great learning experience to get hands in on social media. It’s something I’ve always wanted to get more into, so I’m pumped with this opportunity!
❤ / Bailey